Data fuels strategy. Strategy drives growth.
I'm Mubeen Khan, a performance marketing consultant based in Dubai. For eight years I've turned ad budgets into measurable revenue for brands on four continents.
Why I measure everything in revenue
I didn't start in marketing. I started in international sales, where a good month meant signed deals, not impressions. When I moved into marketing in 2018, I kept that scoreboard. Likes, reach and clicks only matter if they turn into customers.
Since then I've worked with 50+ businesses across the UAE, UK, US and Pakistan, managed $5M+ in ad spend and helped generate $163M+ in client revenue (about AED 600M). The brands range from names like ChenOne, Servis and Hardee's to family restaurants in Dubai, private institutes and Shopify stores launched from zero.
Today my work sits where ads meet systems. I build the campaigns, but I also build what happens after the click: landing pages, GoHighLevel pipelines, WhatsApp automation and AI agents that reply in minutes. That is usually where the extra revenue hides.
I've also trained more than 1,000 people in digital marketing, and I run my own e-commerce brand, so I spend my own money on the same ideas I recommend to clients.
Paid media
Meta Ads, Google Ads, YouTube, campaign structure, creative testing, retargeting, budget scaling.
Funnels and lead gen
Landing pages, webinar funnels, click-to-WhatsApp, lead forms, lead qualification.
Automation and CRM
GoHighLevel, Keap, email and WhatsApp sequences, chatbots, AI agents.
E-commerce
Shopify, WooCommerce, catalogue ads, conversion rate optimisation.
Analytics
GA4, pixel and Conversions API, ClickMagick, automated reporting dashboards.
Leadership
Building and training marketing teams, agency and stakeholder management.
Eight years, one scoreboard
The short version of how I got here, and the brands I learned with along the way.
Book Free Session-
2018
Sales first, marketing second
Started at Saffran Group in international sales and moved into the marketing team within months. Learning to close deals shaped how I judge every campaign since.
Saffran Group
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2019
Real estate and fashion
Digital marketer for property and retail brands, running paid social and search and building the first lead funnels.
SR7 · sirmaya.com · Nuraah
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2021
Scaling e-commerce
Took Shopify brands from flat to fast: +864% for Nayza, +1,086% for Creative House and +124% year on year for ChenOne.
Nayza · ChenOne · Creative House · Trivelles Smart Homes
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2022
Head of marketing
Marketing Head at Denzly and consultant to Hijama Nation, where Meta Ads plus an automated booking funnel lifted revenue 76%.
Denzly · Hijama Nation · Spark Business Network
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2023
Dubai
Moved into leading marketing for Dubai businesses across education, real estate and e-commerce. Pakzon Institute generated AED 3.8M from one ad account.
Beftly · Meer Group · Pakzon · Alpha Homes · Salt N Souls · Wheels Beast
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2024
Systems over campaigns
GoHighLevel funnels, WhatsApp automation and AI agents became the core of every build, including webinar funnels for US and Canadian audiences.
TradeGate · Wall Decor Needs
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Now
Restaurants, institutes and growth brands
Running Meta and Google Ads for Dubai restaurants, universities and service businesses, and taking on a small number of clients in the USA, Australia and New Zealand.
Dubai · USA · Australia · New Zealand
- Ad spend managed
- $5M+
- Client revenue generated
- $163M+
- Leads generated
- 350K+
- Businesses scaled
- 50+
- Sales funnels built
- 20+
Let's talk about your numbers.
Prefer a quick message first? WhatsApp me or email heymubeenkhan@gmail.com.