Pakzon Institute, Dubai
An education institute turned WhatsApp into its sales floor.
- Revenue
- AED 3.8M
- Ad spend
- AED 98K
- Conversations
- 69,667
- Per conversation
- AED 1.41
The goal was more enrolments at a lower cost per enquiry. I built the account around click-to-WhatsApp campaigns across 50 structured ad sets, with ongoing creative tests and retargeting of engaged audiences.