Service · Google Ads
Google Ads consultant and PPC specialist Show up when buyers are searching.
Search, Performance Max and local campaigns built around calls, leads and sales, with tracking you can trust.
By Mubeen Khan · Updated
The short answer
Mubeen Khan is a freelance Google Ads consultant who builds and manages search, Performance Max, YouTube and local campaigns for businesses in the United States, Australia, the UAE and New Zealand. His Google Ads work includes 4,830 conversions at AED 2.57 each from AED 12.4K of spend, and 918 phone calls plus 53,600 direction requests for a Dubai restaurant from AED 13.5K. Every engagement starts with a free audit of your Google Ads account.
- Conversions at AED 2.57 each
- 4.83K
- Restaurant calls from AED 13.5K
- 918
- Cost per conversion, lead account
- $5.47
- Conversion value on $45.1K spend
- 2.87x
What a Google Ads consultant fixes
Most Google Ads accounts I audit lose money in the same places: broad match keywords with no negative list, Performance Max spending on brand searches the business would have won anyway, conversion tracking that counts page views as leads, and landing pages that do not answer the search. A Google Ads consultant finds those leaks, closes them, and then puts the saved budget behind the searches that actually turn into customers.
- Account audit with a list of wasted spend and the fix for each item
- Conversion tracking in Google Ads and GA4 for calls, forms, WhatsApp and purchases
- Keyword research and negative keyword lists built from your real search terms
- Search, Performance Max, YouTube and local campaigns
- Ad copy and assets written for each intent, not one generic ad
- Landing page recommendations so the click converts
Google Ads results from real accounts
| Business | Campaign type | Spend | Result |
|---|---|---|---|
| Lead generation account | Search | AED 12.4K | 4,830 conversions at AED 2.57 |
| Lunch buffet restaurant, Dubai | Search and local | AED 13.5K | 918 calls, 53.6K direction requests, 1.43K site conversions |
| Snooker and pool lounge, Dubai | Local | AED 6.3K | 11.2K local actions |
| E-commerce account | Shopping and search | $45.1K | 2.92K conversions at 2.87x conversion value |
| Lead generation account | Search | $448 | 81.9 conversions at $5.47 |
| Lead generation account | Search | $23.9K | Cost per conversion down $18.10, CPC down $1.32 |
Screenshots for every row are on the results page.
How I manage a Google Ads account
- Measure the right thingI make sure Google Ads counts real leads, calls and purchases, and imports offline conversions where your sales happen later in a CRM.
- Start with intentCampaigns are built around what people type when they are ready to buy, with tight match types and negatives from day one.
- Use Performance Max carefullyPerformance Max can scale well, but it needs good conversion data, brand exclusions and asset groups by product or service.
- Cut waste every weekI read the search terms report, add negatives, adjust bids and move budget to the campaigns with the best cost per acquisition.
- Report in plain numbersYou see cost per lead or ROAS, conversion volume and what I changed, every week.
Google Ads or Facebook Ads first?
If people already search for what you sell, start with Google Ads, because you capture demand that exists today. If your product is new, visual or impulse-driven, Meta Ads usually wins because you have to create the demand first. Most growing businesses end up running both: Meta to create interest and Google to capture it.
I wrote a longer breakdown with real numbers: Facebook Ads vs Google Ads.
What Google Ads management costs
You pay Google for clicks and you pay for management separately. In competitive US and Australian service markets, search budgets under $2,000 a month rarely produce enough data. Local businesses in smaller markets can start lower. I agree the management fee after the strategy session, once the number of campaigns, locations and landing pages is clear.
Proof from real accounts
Google Ads questions
How much does Google Ads cost per month?
It depends on your market and cost per click. Local businesses can start from around $1,500 a month in ad spend. Competitive services in the US or Australia, such as legal, home services or B2B, usually need $3,000 or more a month to get reliable data.
How quickly will Google Ads bring leads?
Search campaigns can bring leads in the first week because people are already searching. Getting the cost per lead to a profitable level usually takes 30 to 90 days of testing keywords, ads and landing pages.
Is Performance Max worth it?
For e-commerce with a good product feed and solid conversion data, often yes. For lead generation it can fill your CRM with low-quality leads unless you feed it offline conversion data and exclude brand searches. I test it against search rather than assume.
Do you work with US and Australian businesses remotely?
Yes. I run Google Ads accounts for clients outside the UAE remotely, report in your currency and schedule calls in your time zone.
Will you audit my current Google Ads account?
Yes. The free strategy session includes a review of your account structure, search terms, conversion tracking and landing pages, with the first fixes I would make.