Know which ads make money Tracking that shows which ads pay.

Purchases tracked in one Meta account

35,201

Ad spend managed and measured

$5M+

Drop in Google Ads cost per conversion on one account

-$18.10

Step in every account I manage

1st

Why tracking decides your results

Meta and Google optimise for whatever you tell them is a conversion. If the Pixel misses half your leads, or counts page views as leads, the algorithm learns from the wrong people and your cost per customer rises. Browser privacy settings and ad blockers make browser-only tracking miss more each year, which is why server-side signals now matter.

What I set up

GA4 and Google Tag Manager

A clean GA4 property with the events that matter (lead, booking, purchase, WhatsApp click, phone click) marked as key events, all managed through Google Tag Manager so changes do not need a developer.

Meta Pixel and Conversions API

The Pixel in the browser plus the Conversions API from the server, with event deduplication so each lead or purchase counts once. Good match quality helps Meta find buyers and report results more completely.

Google Ads conversions and enhanced conversions

Primary conversions for real outcomes, calls from ads and the website, and enhanced conversions using hashed customer data so Google can attribute more conversions accurately.

CRM and offline conversions

When the sale happens later, by phone or in person, the CRM sends the outcome back to Meta and Google. Campaigns then optimise for paying customers, not just form fills. Works with GoHighLevel and most CRMs.

Reporting

A simple dashboard of spend, leads, bookings, sales and cost per customer by channel, with consistent attribution across platforms, so decisions are made on revenue rather than clicks.

How a tracking setup runs

1. Audit what fires todayI test every form, button, checkout and call link and compare what Meta, Google and GA4 record against your real leads and sales.
2. Write the measurement planOne page listing each conversion, where it fires, its value and which platform optimises for it.
3. Build in Tag Manager and on the serverTags, triggers, Conversions API and enhanced conversions, with consent settings respected.
4. Test end to endTest leads and purchases are checked in each platform, including deduplication and values.
5. Hand over and monitorYou get the plan and a dashboard; I watch for broken events after site or form changes.

Signs your tracking is broken

• Meta or Google report far more or far fewer leads than your CRM
• Every campaign shows the same cost per lead
• Purchases appear in Shopify but not in Ads Manager
• GA4 shows conversions as "(not set)" or direct traffic
• You cannot say which campaign produced last month's best customers

Tracking setup compared